Message from Managing Director, TDCP
It gives me immense pleasure to see the Tourism Development Corporation of Punjab (TDCP) and its flagship training institution, the Institute of Tourism & Hotel Management (ITHM), emerging as powerful catalysts for transformation in Pakistan’s tourism and hospitality landscape.
At TDCP, we believe that tourism is not only a driver of cultural exchange and economic growth — it is a gateway to employment, entrepreneurship, and empowerment. Through ITHM, we are equipping the youth of Punjab and beyond with world-class skills, practical training, and the confidence to either excel in the workforce or launch their own ventures in tourism, hospitality, food services, and allied industries.
In today’s competitive world, industry relevance, innovation, and entrepreneurial mindset are key. That’s why we are focused on upgrading our curriculum, developing industry-academia partnerships, and integrating modern tools like digital marketing, travel technology, and customer experience management into our programs.
Our mission is not only to produce job seekers, but also job creators — capable of launching startups, managing resorts, curating experiences, and driving Pakistan’s tourism sector forward.
I warmly invite students, industry experts, institutions, and investors to collaborate with us as we work towards a vibrant, sustainable, and inclusive tourism economy for Pakistan.
Let’s inspire, innovate, and lead the future of tourism — together.
Warm regards,
Dr. Nasir Mehmood Bashir
Managing Director
Tourism Development Corporation of Punjab (TDCP)